Course curriculum

  • 1

    Video lessons

    • Overview

    • Navigating and admin

    • Creating a new google analytics account

    • Website account creation

    • Connecting to Wordpress website

    • Connecting to HTML site

    • Connect custom page and site builders

    • Setting up annotations

    • Set up custom segments

    • Setting up intelligence events

    • Export Data for analysis

    • Set up custom reports

    • Set up google integrations

    • Google analytics template

    • Real time reporting

    • Setting up goals

    • Third party integrations

    • Audience menu overview

    • Interests and geography

    • Conclusion

  • 2

    Recommended reading

    • Google my business guide

    • Google ads guide